Laridian Media Kit

Introduction

Did you know:

• 47% of adults in the U.S. read the Bible at least once per week ².
• The recent trend toward electronic books is not recent at all! The Bible has been readily available as an electronic book for over 20 years.
• Software from Laridian puts today's most popular translations of the Bible onto handheld devices (i.e. Palm, Pocket PC, BlackBerry, iPod) making electronic Bibles even more personal.

This online media kit includes introductory information about Laridian and its products. For additional information or to schedule an interview, contact:

Michelle Stramel
319-378-4940
press@laridian.com

This kit contains the following information:

• Quick Facts
• Release History
• Topic Suggestions
• Laridian Bible Software for the Palm Handheld
• Laridian Bible Software for the Pocket PC and other Windows Mobile Computers
• What Others Are Saying
• For Additional Information
• To Request Software to Review
• Artwork

Quick Facts

• Founded in 1998, Laridian® is a privately held company specializing in Bible-related electronic publishing for handheld, mobile computers such as the Pocket PC and the Palm™ handheld.
• The word “Laridian” is derived from the Greek word meaning “small book.”
• Craig Rairdin, President of Laridian, was the creator of QuickVerse®, the popular Bible-study software for Windows PCs.
• Laridian's software products provide the complete Bible in a compact yet powerful format, customized for the unique features of Palm OS, Windows Mobile-based Pocket PC and Smartphones, Apple iPod, and Rim BlackBerry devices.
• Laridian software is sold primarily at the Laridian Web site at http://www.laridian.com. The company also offers a limited selection of products through retailers such as Family Christian Stores, Lifeway Christian Stores and major Christian bookstores in Australia and the United Kingdom.
• “Laridian” “PocketBible” and “MyBible”, are registered trademarks of Laridian, Inc. “DailyReader” and “Memorize!” are trademarks of Laridian, Inc. The correct spellings of the product names do not include spaces between the words.

Release History

• Laridian's first product, PalmBible, was introduced in October 1998. PalmBible™ was designed for computers running the Windows CE operating system and has been replaced in our product line by PocketBible®.
• DailyReader™ was introduced in April 1999. DailyReader is compatible with Windows CE computers, such as the Pocket PC.
• MyBible™ was introduced in October 1999. MyBible is compatible with Palm handhelds.
• PocketBible was introduced in April 2000, in conjunction with Microsoft's introduction of the Pocket PC computer. Laridian participated as a Microsoft PC 2002 Launch Parther (October 4, 2001) and has been invited to join Microsoft's Mobility Partner Advisory Council (MPAC).
• PocketBible is believed to be the only Bible-related software to utilize Microsoft's ClearType™ and to be specifically designed for the Pocket PC.
• PrayerPartner™ for Palm handhelds was introduced in March 2001.
• CountEm was introduced in August 2001, in response to a request from members of the online Believer's Palm User Group. CountEm is a free utility for Palm handhelds.
• Memorize!™ for Palm handhelds was released in December 2001.
• Memorize!™ for Windows CE was released in June 2002.
• DailyReader™ for Palm handhelds was released in December 2002.
• Version 3.0 of MyBible was released in May 2003.
• Version 4 of MyBible was released in January 2005.
• PocketBible for Windows Mobile-based Smartphones was released in March 2005.
• BookBuilder for Palm OS and Pocket PC was released in May 2005.
• iPocketBible™ New Living Translation was released for iPod devices in August 2005.
• Laridian partnered with BEIKS LLC to offer Noah Bible Study Viewer 2.0 with the King James Version and New International Version for BlackBerry devices.
• Version 3 of PocketBible was released in April 2006. PocketBible 3 incorporated the features of DailyReader.

Topic Suggestions

Laridian and its products offer several angles to pursue that would interest your audience. Here are just a few.

• Some dot-coms are profitable! Laridian, based in Cedar Rapids, Iowa, earns most of its revenue through Web-based sales. In addition, virtually all of its customer support, product delivery, and product development are Internet-based.
• Laridian's Bible software for pocket-sized computers brings the convenience, power, and ease-of-use of computerized Bible study and reading in about the same size as a pocket New Testament!
• Laridian's President, Craig Rairdin, created QuickVerse in 1988 and subsequently was Vice President of Parsons Technology's Church Software Division for the next 10 years. (QuickVerse is the award-winning and top-selling Bible software package for Windows computers ³.) Craig's experience in the software and Bible-publishing industry makes him uniquely qualified to discuss electronic publishing.
• Publication of the Bible has fueled publishing developments since Gutenberg's invention of moveable type. The latest trend toward e-books is no different. While e-books are thought to be a newer development, the Bible has been published as an e-book for over 20 years. Craig has been involved in electronic publishing of the Bible since its fledgling days, and is able to speak authoritatively on the subject.
• Publish a review of MyBible, PocketBible or iPocketBible. The mix of the Bible and modern technology is a compelling combination.

Laridian Bible Software for the Palm OS® Handhelds

MyBible provides fast and easy access to the Bible, and includes features such as searching, highlighting, note-taking and bookmarks. Version 4 for devices running Palm OS 5.x or higher reads Bibles and reference books allowing for in-depth Bible study on-the-go. Version 3 reads Bibles only and is available for devices running less than Palm OS 5.x.

A growing list of today's most popular Bible translations are available for MyBible including:

• New International Version (NIV)
• Today's New International Version (TNIV)
• King James Version (KJV)
• New American Standard Bible (NASB)
• New King James Version (NKJV)
• New Living Translation (NLT)
• Revised Standard Version (RSV)
• The Message (MSG)
• English Standard Version (ESV)
• Holman Christian Standard Bible (HCSB)
• The Amplified Bible (AMP)
• American Standard Version (ASV)
• World English Bible (WEB)
• Darby's New Translation (DNT)
• Young's Literal Translation (YLT)

A growing list of popular Bible reference books are available for MyBible 4 including:

• Life Application Study Bible Notes
• NIV Study Bible Notes
• Nave's Topical Bible
• Tyndale Bible Dictionary
• Tyndale Concise Bible Commentary
• Easton's Bible Dictionary
• Matthew Henry's Concise Commentary
• Treasury of Scripture Knowledge

DailyReader simplifies daily devotional reading. The program includes a selection of Bible reading schedules. Additional devotional books and Bible-reading schedules are available including:

• One Year Bible
• One Year Chronological Bible
• One Year with Jesus
• One Year Book of Devotions for Men
• One Year Book of Devotions for Women
• One Year Book of Church History
• One Year Bible Companion
• My Utmost for His Highest
• The Daily Walk
• A Daily Dose of the American Dream
• By Faith Alone
• Experiencing God Day-By-Day
• Streams in the Desert
• Spurgeon's Morning & Evening
• Spurgeon's Daily Treasury of the Psalms

Memorize! aids you in memorizing Scripture. You can collect and categorize any number of verses. Import them from MyBible or enter them yourself. Then use the program to review and test your memory. Also includes a reminder feature to keep your memorizing efforts on track.

CountEm simply counts up or down in response to pressing the Up and Down buttons on the Palm handheld. While intended to help count the number of persons attending a church service, it is useful for a variety of counting circumstances. CountEm is free.

Laridian Bible Software for Windows Mobile-based Pocket PC devices

PocketBible provides easy access to the Bible and advanced study features previously available only on desktop computers. Features include searching, highlighting, note-taking, viewing multiple books, and expandability. A growing list of today's most popular Bible translations, dictionaries and commentaries are available.

Bibles:

• New International Version (NIV)
• Today's New International Version (TNIV)
• King James Version with Strong's Exhaustive Concordance(KJVEC)
• New American Standard Bible (NASB) with Exhaustive Concordance and Greek and Hebrew Dictionaries
• New King James Version (NKJV)
• New Living Translation (NLT)
• New Living Translation, Second Edition (NLTse)
• New Revised Standard Version with the Apocrypha (NRSV)
• Revised Standard Version (RSV)
• English Standard Version (ESV)
• The Message (MSG)
• The Amplified Bible (AMP)
• Holman Christian Standard Bible (HCSB)
• Complete Jewish Bible (CJB)
• American Standard Version (ASV)
• World English Bible (WEB)
• Darby's New Translation (DNT)
• Young's Literal Translation (YLT)

Reference Books:

• Life Application Study Bible Notes
• Life Application New Testament Commentary
• NIV Study Bible Notes
• Nave's Topical Bible
• New Unger's Bible Dictionary
• New Unger's Bible Handbook
• Easton's Bible Dictionary
• Matthew Henry's Concise Commentary
• And more

Daily Bible reading and devotional books:

• One Year Bible
• My Utmost for His Highest
• The Daily Walk
• By Faith Alone
• Experiencing God Day-By-Day
• Streams in the Desert
• Spurgeon's Morning & Evening
• Spurgeon's Daily Treasury of the Psalms
• And more

Memorize! aids you in memorizing Scripture. You can collect and categorize any number of verses. Import them from any PocketBible Bible or enter them yourself. Then use the program to review and test your memory.

eTracts are free tracts regarding the Christian faith. Currently available: The Good Shepherd, The Light and The Romans Road.

Laridian Bible Software for Windows Mobile-based Smartphone devices

PocketBible for Windows Mobile-based Smartphone provides easy access to your favorite translations on-the-go. With PocketBible, you can read at your convenience, search the Bible text by word or phrase, bookmark your favorite verses and more!

Bibles:

• New International Version (NIV)
• Today's New International Version (TNIV)
• King James Version (KJV)
• New American Standard Bible (NASB)
• New King James Version (NKJV)
• New Living Translation (NLT)
• New Living Translation, Second Edition (NLTse)
• New Revised Standard Version with the Apocrypha (NRSV)
• Revised Standard Version (RSV)
• English Standard Version (ESV)
• The Message (MSG)
• The Amplified Bible (AMP)
• Holman Christian Standard Bible (HCSB)
• Complete Jewish Bible (CJB)
• American Standard Version (ASV)
• World English Bible (WEB)
• Darby's New Translation (DNT)
• Young's Literal Translation (YLT)

Laridian Bible Software for iPod Mobile Digital Devices

Most MP3 Bibles give you audio only. iPocketBible gives you the complete Bible for reading and listening to the Holy Bible, New Living Translation (NLT) on your iPod. The audio works on any MP3 compatible device. The text only works on iPod devices.

Bible Software for BlackBerry Devices

The Noah Bible Study Viewer by BEIKS LLC allows you to read the Bible at your convenience, find anything in the Bible by word or phrase, take notes, set bookmarks and more! All on your BlackBerry. The Viewer includes the King James Version translation. The best-selling New International Version Bible is sold separately.

What Others Are Saying

MyBible 4 reviewed at:

• treo.net (January 2005)
• palminfocenter.com (March 2006)
• Biblical Recorder (July 2005)

PocketBible 3 reviewed at ehansberry.com (April 2006) and geekzone.com (May 2006)

PocketBible for Windows Mobile-based Smartphones reviewed by Pocket PC Magazine (April 2006). Read the review here

For Additional Information or to request software to review

Visit http://www.laridian.com or contact:

Michelle Stramel
319-378-4940
press@laridian.com

Artwork

Use the following artwork to spruce up a printed or online article.

MyBible and DailyReader Screen Shots with Captions

Right-click on the screen shot and select “Save Picture As...” or “Save Image As...” to save the image to your hard drive. All files are .gif images at 160 x 160 pixels. This is the natural resolution of the Palm screen.

Captions are suggestions only. You may use the images without captions or re-caption them to suit your purpose.

View Bibles and books side-by-side in MyBible 4	Quickly find all occurrences of any word or phrase
Go directly to any verse by selecting the book, chapter and verse with the Verse Chooser	Set bookmarks for rapid return to favorite verses
Keep track of what you learn by highlighting Bible text or adding a note to any verse.	DailyReader keeps track of your progress through the included Bible reading plans.

PocketBible and DailyReader Screen Shots with Captions

Right-click on the screen shot and select “Save Picture As...” or “Save Image As...” to save the image to your hard drive. All files are .gif images at the native resolution of the Pocket PC screen.

Captions are suggestions only. You may use the images without captions or re-caption them to suit your purpose.

PocketBible lets you compare Bible translations, commentary and more side-by-side	Quickly find all occurrences of any word or phrase
Go directly to any verse in the Bible by picking the book, chapter and verse from a list.	Install a Bible translation with Strong's numbers and simply tap on anumber to view a transliteration and definition of the original language word.

Laridian Logo

Right-click the logo and select “Save Picture As...” or “Save Image As...” to save the image to your hard drive. “Laridian” is a registered trademark of Laridian, Inc., and the Laridian logo is a trademark of Laridian, Inc.

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